Kendra’s Grooming Salon — Master Vault
About This Business
A high-quality, relationship-focused dog grooming salon built around Kendra — trained at All Dogs Gym and Inn with 15 years of professional experience and a loyal customer following.
The business runs on the executive chef model: Kendra sets the standard, trains the team, and approves every finished groom — so every client receives the Kendra experience regardless of which groomer touches their dog. Kendra also steps in when staff is absent.
The goal of this vault is to:
- Capture and preserve the business plan, financial model, and brand
- Document policies and operational procedures
- Serve as a live knowledge base for AI agents handling bookings, pricing, dog profiles, and scheduling
Vault Navigation
| # | Section | Folder | Purpose |
|---|---|---|---|
| 1 | Business Planning | 01-Business-Planning | Vision, mission, Kendra’s brand, the executive chef model |
| 2 | Pricing | 02-Pricing | Service tiers, breed pricing, add-ons, packages |
| 3 | Financial | 03-Financial | Startup costs, ongoing expenses, revenue projections, break-even |
| 4 | Policies | 04-Policies | Booking, cancellation, health requirements, payment rules |
| 5 | Client & Dog Knowledge | 05-Client-and-Dog-Knowledge | Dog profiles, client records, templates |
| 6 | Staffing & Training | 06-Staffing-and-Training | Kendra’s standards, training program, QC, approval workflows |
| 7 | Operations | 07-Operations | Daily workflow, scheduling, supplies, equipment |
| 8 | Marketing | 08-Marketing | Brand story, social media, referral program, loyalty |
| 9 | Competitive Analysis | 09-Competitive-Analysis | Service area, competitor roster, niche/weakness research |
File Inventory
01-Business-Planning/
- vision-and-mission — Vision statement, mission, core values
- kendra-brand-story — Kendra’s background, philosophy, and role in the business
- executive-chef-model — How Kendra scales her expertise through the team
- business-goals-and-milestones — 90-day, 1-year, 3-year goals and open decisions
02-Pricing/
- service-tiers — Bath & Brush, Full Groom, Signature Groom — what’s included and price ranges
- breed-pricing-matrix — Breed x coat type pricing table; coat-type modifiers
- add-ons-and-upgrades — Individual add-ons menu with prices and combination rules
- packages-and-bundles — Package deals (Puppy Starter, Monthly Maintenance, etc.)
03-Financial/
- startup-costs — One-time costs by category with optimistic/likely/conservative totals
- ongoing-expenses — Fixed and variable monthly expenses
- revenue-projections — Assumptions, scenario table, 12-month growth trajectory
- break-even-analysis — Formula, inputs, break-even point, sensitivity table
04-Policies/
- booking-policy — Booking channels, required info, intake steps, confirmations
- cancellation-and-no-show-policy — Notice windows, fees, no-show procedure
- late-arrival-policy — Grace period, rescheduling procedure, staff script
- aggressive-dog-policy — Aggression levels, escalation protocol, muzzle policy, refusal
- health-and-vaccine-requirements — Required vaccines, health conditions, verification
- payment-policy — Accepted methods, timing, tipping, disputes, prepayment
05-Client-and-Dog-Knowledge/
- client-record-template — Template for all new client records
- dog-profile-template — Template for all dog profiles
active-clients/— Individual client record files (one per client, created from template)
06-Staffing-and-Training/
- kendra-standards — Kendra’s grooming standards, coat-type protocols, finish checklist
- groomer-training-program — 4-phase training program with sign-off requirements
- quality-control-process — QC touchpoints, approval requirements, documentation
- approval-workflows — Standard and escalated approval flows; absence coverage
07-Operations/
- daily-workflow — Opening, morning prep, appointment flow, closing, emergencies
- scheduling-procedures — Primary agent booking reference — step-by-step checklist
- hours-of-operation-proposal — Proposed launch days/hours, backed by customer-demand research and a competitor-hours scan — pending Kendra’s input
- supply-management — Par levels, reorder points, vendors, inventory schedule
- equipment-list — Major equipment, per-station tools, maintenance log
08-Marketing/
- brand-story — Client-facing brand story, talking points, tone of voice
- social-media-strategy — Platforms, content pillars, post templates
- referral-program — Referral rewards, tracking, communication script
- loyalty-and-retention — Loyalty tiers, retention touchpoints, how loyalty is tracked
09-Competitive-Analysis/
- service-area-and-criteria — Towns in scope, in/out competitor criteria
- competitor-roster — Working list of competitors, phased enrichment (niche, weakness, edge)
Agent Population Order
Populate files in this order to respect content dependencies:
- kendra-brand-story — establishes brand voice used everywhere else
- vision-and-mission and executive-chef-model — foundational brand documents
- service-tiers and startup-costs — can be done in parallel
- breed-pricing-matrix — depends on service tiers
- ongoing-expenses, revenue-projections, break-even-analysis — depend on pricing and startup costs
- All 04-Policies/ files — can be done in parallel
- dog-profile-template and client-record-template — must be finalized before any client data is entered
- kendra-standards — core standards document
- Remaining 06-Staffing-and-Training/ files
- All 07-Operations/ files — depend on policies and pricing being complete
- All 08-Marketing/ files — depend on brand story
Agent Task Cross-Reference
| Task | Primary File | Secondary Files |
|---|---|---|
| Book a new client | scheduling-procedures | client-record-template, breed-pricing-matrix, health-and-vaccine-requirements |
| Price a service | breed-pricing-matrix | service-tiers, add-ons-and-upgrades |
| Create a dog profile | dog-profile-template | aggressive-dog-policy, health-and-vaccine-requirements |
| Handle a late arrival | late-arrival-policy | scheduling-procedures |
| Flag an aggressive dog | 05-Client-and-Dog-Knowledge (dog profile) | aggressive-dog-policy, approval-workflows |
| Handle a cancellation | cancellation-and-no-show-policy | scheduling-procedures |
| Onboard a new groomer | groomer-training-program | kendra-standards, quality-control-process |
| Approve a finished groom | approval-workflows | kendra-standards |
| Write a social media post | brand-story | social-media-strategy |
| Check supply reorder | supply-management | — |