Overview

Grooming Salon

About This Business

A high-quality, relationship-focused dog grooming salon built around Kendra - trained at All Dogs Gym and Inn with 15 years of professional experience and a loyal customer following.

The business runs on the executive chef model: Kendra sets the standard, trains the team, and approves every finished groom - so every client receives the Kendra experience regardless of which groomer touches their dog. Kendra also steps in when staff is absent.

The goal of this vault is to:

• Capture and preserve the business plan, financial model, and brand
• Document policies and operational procedures
• Serve as a live knowledge base for AI agents handling bookings, pricing, dog profiles, and scheduling

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Vault Navigation

#	Section	Folder	Purpose
1	Business Planning	01-Business-Planning	Vision, mission, Kendra’s brand, the executive chef model
2	Pricing	02-Pricing	Service tiers, breed pricing, add-ons
3	Financial	03-Financial	Startup costs, ongoing expenses, revenue projections, break-even
4	Policies	04-Policies	Booking, cancellation, health requirements, payment rules
5	Client & Dog Knowledge	05-Client-and-Dog-Knowledge	Dog profiles, client records, templates
6	Staffing & Training	06-Staffing-and-Training	Kendra’s standards, training program, QC, approval workflows
7	Operations	07-Operations	Daily workflow, scheduling, supplies, equipment
8	Marketing	08-Marketing	Brand story, social media, referral program, loyalty
9	Competitive Analysis	09-Competitive-Analysis	Service area, competitor roster, niche/weakness research

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File Inventory

01-Business-Planning/

• vision-and-mission - Vision statement, mission, core values
• kendra-brand-story - Kendra’s background, philosophy, and role in the business
• executive-chef-model - How Kendra scales her expertise through the team
• business-goals-and-milestones - 90-day, 1-year, 3-year goals and open decisions

02-Pricing/

• service-tiers - Bath & Brush, Full Groom - what’s included and price ranges
• breed-pricing-matrix - Breed x coat type pricing table; coat-type modifiers
• add-ons-and-upgrades - Individual add-ons menu with prices and combination rules

03-Financial/

• startup-costs - One-time costs by category with optimistic/likely/conservative totals
• ongoing-expenses - Fixed and variable monthly expenses
• revenue-projections - Assumptions, scenario table, 12-month growth trajectory
• break-even-analysis - Formula, inputs, break-even point, sensitivity table

04-Policies/

• booking-policy - Booking channels, required info, intake steps, confirmations
• cancellation-and-no-show-policy - Notice windows, fees, no-show procedure
• late-arrival-policy - Grace period, rescheduling procedure, staff script
• aggressive-dog-policy - Aggression levels, escalation protocol, muzzle policy, refusal
• health-and-vaccine-requirements - Required vaccines, health conditions, verification
• payment-policy - Accepted methods, timing, tipping, disputes, prepayment

05-Client-and-Dog-Knowledge/

• client-record-template - Template for all new client records
• dog-profile-template - Template for all dog profiles
• active-clients/ - Individual client record files (one per client, created from template)

06-Staffing-and-Training/

• kendra-standards - Kendra’s grooming standards, coat-type protocols, finish checklist
• groomer-training-program - 4-phase training program with sign-off requirements
• quality-control-process - QC touchpoints, approval requirements, documentation
• approval-workflows - Standard and escalated approval flows; absence coverage

07-Operations/

• daily-workflow - Opening, morning prep, appointment flow, closing, emergencies
• scheduling-procedures - Primary agent booking reference - step-by-step checklist
• hours-of-operation-proposal - Proposed launch days/hours, backed by customer-demand research and a competitor-hours scan - pending Kendra’s input
• supply-management - Par levels, reorder points, vendors, inventory schedule
• equipment-list - Major equipment, per-station tools, maintenance log

08-Marketing/

• brand-story - Client-facing brand story, talking points, tone of voice
• social-media-strategy - Platforms, content pillars, post templates
• referral-program - Referral rewards, tracking, communication script
• loyalty-and-retention - Loyalty tiers, retention touchpoints, how loyalty is tracked
• website-sitemap - Full site hierarchy, per-page reasoning/content, user flows, nav structure, local SEO, open questions

09-Competitive-Analysis/

• service-area-and-criteria - Towns in scope, in/out competitor criteria
• competitor-roster - Working list of competitors, phased enrichment (niche, weakness, edge)

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Agent Population Order

Populate files in this order to respect content dependencies:

1. kendra-brand-story - establishes brand voice used everywhere else
2. vision-and-mission and executive-chef-model - foundational brand documents
3. service-tiers and startup-costs - can be done in parallel
4. breed-pricing-matrix - depends on service tiers
5. ongoing-expenses, revenue-projections, break-even-analysis - depend on pricing and startup costs
6. All 04-Policies/ files - can be done in parallel
7. dog-profile-template and client-record-template - must be finalized before any client data is entered
8. kendra-standards - core standards document
9. Remaining 06-Staffing-and-Training/ files
10. All 07-Operations/ files - depend on policies and pricing being complete
11. All 08-Marketing/ files - depend on brand story

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Agent Task Cross-Reference

Task	Primary File	Secondary Files
Book a new client	scheduling-procedures	client-record-template, breed-pricing-matrix, health-and-vaccine-requirements
Price a service	breed-pricing-matrix	service-tiers, add-ons-and-upgrades
Create a dog profile	dog-profile-template	aggressive-dog-policy, health-and-vaccine-requirements
Handle a late arrival	late-arrival-policy	scheduling-procedures
Flag an aggressive dog	05-Client-and-Dog-Knowledge (dog profile)	aggressive-dog-policy, approval-workflows
Handle a cancellation	cancellation-and-no-show-policy	scheduling-procedures
Onboard a new groomer	groomer-training-program	kendra-standards, quality-control-process
Approve a finished groom	approval-workflows	kendra-standards
Write a social media post	brand-story	social-media-strategy
Check supply reorder	supply-management	-