01 — Business Planning
This section defines who we are, what we believe, and how the business model works. It establishes the brand voice used in all client-facing and staff-facing files across the vault.
Populate this section first. The kendra-brand-story and executive-chef-model files are foundational — every other section references them.
Files in This Section
| File | Purpose |
|---|---|
| vision-and-mission | Vision statement, mission statement, core values |
| kendra-brand-story | Kendra’s background, philosophy, loyal client base, and her role in the business |
| executive-chef-model | How Kendra’s expertise scales through the team without her touching every dog |
| business-goals-and-milestones | 90-day, 1-year, 3-year targets and open decisions list |
How These Files Relate
The brand story comes first — it establishes the authentic narrative that everything else flows from. The vision and mission crystallize that into actionable statements. The executive chef model explains the operational structure. The goals and milestones translate the vision into measurable targets.
Cross-References
- Brand voice defined here feeds into: brand-story, social-media-strategy
- Executive chef model operationalized in: kendra-standards, approval-workflows